SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
SB Advisory, LLC
Atlanta, GA
CRD 154680
Firm filing updated June 29, 2026 ·
- $1.1BAssets
- 2,744Clients
- 30Advisory staff
- 942Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals2,521
- High net worth individuals113
- Pension and profit sharing plans35
- Charities35
- Corporations or other businesses28
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 2,521 | $368.6 million |
| High net worth individuals | 113 | $269.9 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 35 | $10.4 million |
| Charitable organizations | 35 | $437.3 million |
| Corporations or other businesses not listed above | 28 | $13.7 million |
| Other: "TRUSTS & ESTATES" | 12 | $1.6 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
Assets and accounts
- Regulatory assets$1.1 billion
- Accounts942
- Discretionary$11.3 million · 106 accounts
- Non-discretionary$1.1 billion · 836 accounts
People
- Employees35
- Advisory staff30
- Broker-dealer reps23
- Licensed insurance agents11
- Planning clients1 to 10
Advisors
18 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 154680, SEC file 801-77380.
- Registered with the SEC as an investment advisor (status date on record: December 4, 2012).
Is SB Advisory, LLC a fiduciary?
Short answer: SB Advisory, LLC is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 23 staff are broker-dealer representatives and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
11 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.