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Max Cooper Novak

Investment adviser representative at Core Planning
10 yearsExperience
16 statesRegistered in
CFP® certificationDesignation
$525MFirm assets

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How the firm charges

Fee types in the public filing. This advisor may not use all of them.

Percentage of assetsHourlyFixed or flat fee

Services the firm offers

These describe the firm as a whole, not only this advisor.

  • Financial planning
  • Portfolio management

Experience

10 years in the industry.

  1. Core Planning LLCMay 2025 to now
  2. Domain MoneyMay 2025 to now
  3. Facet WealthApr 2022 to Apr 2025
  4. Moneta Group Investment Advisors, LLCNov 2019 to Apr 2022
  5. Personal CapitalFeb 2018 to Oct 2019
  6. PaysimpleAug 2016 to Feb 2018

Designations

  • CFP® certification

Exams passed

  • Series 65 · Uniform Investment Adviser Law2018

State registrations

Registered as an investment adviser representative in 16 states (AL, CA, CO, IA, IL, IN, MD, MI, MO, NY, OH, PA, SC, TX, VA, WA).

Core Planning

Legal name: Core Planning, LLC

$525MAssets managed
867Clients
59Advisers
1 yearIn business

Official records

SEC data as of Sep 29, 2026. Registrations and firm details can change; confirm current status on the SEC's Investment Adviser Public Disclosure (opens in a new tab) site.

Individual CRD
7050977
Firm CRD
154660
Advisor's SEC record (opens in a new tab)
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