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Heidi Anne Hershman

Investment adviser representative at Hbw Advisory Services LLC
14 yearsExperience
2 statesRegistered in
$1.7BFirm assets
13 yearsFirm in business

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How the firm charges

Fee types in the public filing. This advisor may not use all of them.

Percentage of assetsHourlyFixed or flat fee

Services the firm offers

These describe the firm as a whole, not only this advisor.

  • Financial planning
  • Portfolio management
  • Seminars and workshops

Experience

14 years in the industry.

  1. Hbw Advisory Services LLCDec 2011 to now
  2. Cetera Investment Advisers LLCJun 2023 to Aug 2025
  3. Cetera Wealth Services, LLCJun 2017 to Aug 2025
  4. Hbw Securities LLCSep 2011 to Jun 2017

Exams passed

  • Series 63 · Uniform Securities Agent State Law2001
  • Series 65 · Uniform Investment Adviser Law2011

State registrations

Registered as an investment adviser representative in 2 states (CA, TX).

Hbw Advisory Services LLC

$1.7BAssets managed
13,864Clients
68Advisers
13 yearsIn business

Official records

SEC data as of Sep 29, 2026. Registrations and firm details can change; confirm current status on the SEC's Investment Adviser Public Disclosure (opens in a new tab) site.

Individual CRD
4377893
Firm CRD
143665
Advisor's SEC record (opens in a new tab)
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