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Heike Soell parrish

Investment adviser representative at Empower Advisory Group, LLC
19 yearsExperience
1 stateRegistered in
$195.4BFirm assets
25 yearsFirm in business

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How the firm charges

Fee types in the public filing. This advisor may not use all of them.

Percentage of assetsFixed or flat fee

Services the firm offers

These describe the firm as a whole, not only this advisor.

  • Financial planning
  • Portfolio management
  • Seminars and workshops

Experience

19 years in the industry.

  1. Empower Advisory Group, LLCAug 2023 to now
  2. Empower Financial Services, IncAug 2023 to now
  3. J.W. Cole Advisors, Inc.Dec 2019 to Aug 2023
  4. J.W. Cole Financial, Inc.Jul 2019 to Aug 2023
  5. T. Rowe Price Investment ServicesDec 2007 to Jun 2019

Exams passed

  • Series 63 · Uniform Securities Agent State Law1999
  • Series 66 · Uniform Combined State Law2019

State registrations

Registered as an investment adviser representative in 1 state (FL).

Empower Advisory Group, LLC

$195.4BAssets managed
297,074Clients
1,979Advisers
25 yearsIn business

Official records

SEC data as of Sep 29, 2026. Registrations and firm details can change; confirm current status on the SEC's Investment Adviser Public Disclosure (opens in a new tab) site.

Individual CRD
3206363
Firm CRD
112058
Advisor's SEC record (opens in a new tab)
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