Richard L Atha
Investment adviser representative at Waterrock Wealth Management
34 yearsExperience
2 statesRegistered in
$153.7MFirm assets
3 yearsFirm in business
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How the firm charges
Fee types in the public filing. This advisor may not use all of them.
Percentage of assetsHourlyFixed or flat fee
Services the firm offers
These describe the firm as a whole, not only this advisor.
- Financial planning
- Portfolio management
Experience
34 years in the industry.
- Waterrock Wealth ManagementMay 2023 to now
- Prien Asset ManagementApr 2023 to now
- Ameritas Life Insurance Pka Union Central Life InsuranceJul 2008 to now
- Atha ConsultingSep 1992 to now
- Onpointe Advisory and Financial Services, LLCJul 2017 to Oct 2017
- Center Street AdvisorsFeb 2017 to Jan 2023
Exams passed
- Series 63 · Uniform Securities Agent State Law1992
- Series 65 · Uniform Investment Adviser Law2017
State registrations
Registered as an investment adviser representative in 2 states (CA, NM).
Waterrock Wealth Management
Legal name: Prien Asset Management, LLC
$153.7MAssets managed
290Clients
4Advisers
3 yearsIn business
Official records
SEC data as of Sep 29, 2026. Registrations and firm details can change; confirm current status on the SEC's Investment Adviser Public Disclosure (opens in a new tab) site.
- Individual CRD
- 2240499
- Firm CRD
- 296462