Bruce Jay Rothbard
Investment adviser representative at Integrity Alliance, LLC
16 yearsExperience
1 stateRegistered in
ChFC®Designation
$5.4BFirm assets
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How the firm charges
Fee types in the public filing. This advisor may not use all of them.
Percentage of assetsHourlyFixed or flat fee
Services the firm offers
These describe the firm as a whole, not only this advisor.
- Financial planning
- Portfolio management
- Pension consulting
- Seminars and workshops
Experience
16 years in the industry.
- Integrity Alliance, LLC.Nov 2025 to now
- Lion Street FinancialJul 2020 to now
- The Leaders Group IncJan 2013 to now
- Mercury Financial GroupAug 2010 to now
Designations
- ChFC®
Exams passed
- Series 63 · Uniform Securities Agent State Law1993
State registrations
Registered as an investment adviser representative in 1 state (NJ).
Integrity Alliance, LLC
$5.4BAssets managed
10,885Clients
335Advisers
17 yearsIn business
Official records
SEC data as of Sep 29, 2026. Registrations and firm details can change; confirm current status on the SEC's Investment Adviser Public Disclosure (opens in a new tab) site.
- Individual CRD
- 2173327
- Firm CRD
- 139627