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Louis Canales Rivera

Investment adviser representative at Primerica Advisors
31 yearsExperience
1 stateRegistered in
$15.5BFirm assets
15 yearsFirm in business

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How the firm charges

Fee types in the public filing. This advisor may not use all of them.

Percentage of assets

Services the firm offers

These describe the firm as a whole, not only this advisor.

  • Portfolio management

Experience

31 years in the industry.

  1. AtosNov 2012 to now
  2. Pfs Investments Inc.Sep 1995 to now
  3. Primerica Financial ServicesJul 1995 to now

Exams passed

  • Series 63 · Uniform Securities Agent State Law1996

State registrations

Registered as an investment adviser representative in 1 state (NY).

Primerica Advisors

Legal name: Pfs Investments Inc.

$15.5BAssets managed
67,816Clients
4,004Advisers
15 yearsIn business

Official records

SEC data as of Sep 29, 2026. Registrations and firm details can change; confirm current status on the SEC's Investment Adviser Public Disclosure (opens in a new tab) site.

Individual CRD
1936470
Firm CRD
10111
Advisor's SEC record (opens in a new tab)
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