SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Vanguard Advisers, Inc.
Malvern, PA
CRD 106715
Firm filing updated September 24, 2026 ·
- $344.6BAssets
- 791,528Clients
- 1,903Advisory staff
- 791,528Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Fixed feesYes
- Hourly chargesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals711,336
- High net worth individuals80,159
- Other investment advisors21
- Pooled vehicles12
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 711,336 | $164.8 billion |
| High net worth individuals | 80,159 | $164.5 billion |
| Pooled investment vehicles (other than investment companies and business development companies) | 12 | $15.3 billion |
| Other investment advisors | 21 | $0 |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
See all 5 services
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisors (including private fund managers)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisors (including private fund managers)
Assets and accounts
- Regulatory assets$344.6 billion
- Accounts791,528
- Discretionary$120.7 billion · 592,636 accounts
- Non-discretionary$223.9 billion · 198,892 accounts
People
- Employees2,208
- Advisory staff1,903
- Broker-dealer reps1,938
- Licensed insurance agents0
- Planning clients87,827
Advisors
1,489 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 106715, SEC file 801-49601.
- Registered with the SEC as an investment advisor (status date on record: July 28, 1995).
Vanguard Personal Advisor is offered through Vanguard Advisers, Inc. (CRD 106715), according to its brochure dated September 24, 2026.
Is Vanguard Advisers, Inc. a fiduciary?
Short answer: Vanguard Advisers, Inc. is registered with the SEC as an investment advisor. Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 1,938 staff are broker-dealer representatives and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
The firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
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About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.