SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
The Strategic Financial Alliance
Atlanta, GA
The Strategic Financial Alliance, Inc., CRD 126514
Firm filing updated March 31, 2026 ·
- $382MAssets
- 1,463Clients
- 41Advisory staff
- 1,022Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- CommissionsYes
- Subscription fees (for a newsletter or periodical)No
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals1,330
- High net worth individuals127
- Corporations or other businesses6
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 1,330 | $221.7 million |
| High net worth individuals | 127 | $154.4 million |
| Corporations or other businesses not listed above | 6 | $5.9 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
See all 5 services
- Selection of other advisors (including private fund managers)
- Educational seminars/workshops
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisors (including private fund managers)
- Educational seminars/workshops
Assets and accounts
- Regulatory assets$382.0 million
- Accounts1,022
- Discretionary$27.0 million · 104 accounts
- Non-discretionary$355.1 million · 918 accounts
People
- Employees56
- Advisory staff41
- Broker-dealer reps55
- Licensed insurance agents43
- Planning clients51 to 100
Advisors
25 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- Legal name: The Strategic Financial Alliance, Inc. SEC-registered investment advisor. CRD 126514, SEC file 801-62226.
- Registered with the SEC as an investment advisor (status date on record: July 18, 2003).
Is The Strategic Financial Alliance a fiduciary?
Short answer: The Strategic Financial Alliance is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 55 staff are broker-dealer representatives, the firm is itself a broker-dealer and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
43 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.