SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Superior Planning Wealth Management & Family Office
San Diego, CA
Superior Planning, LLC, CRD 130711
Firm filing updated June 2, 2026 ·
- $349.6MAssets
- 516Clients
- 8Advisory staff
- 1,059Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- OtherYes
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
Who the firm serves
- Individuals431
- High net worth individuals78
- Pension and profit sharing plans6
- Corporations or other businesses1
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 431 | $129.1 million |
| High net worth individuals | 78 | $215.7 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $4.4 million |
| Corporations or other businesses not listed above | 1 | $424,688 |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
Assets and accounts
- Regulatory assets$349.6 million
- Accounts1,059
- DiscretionaryAll accounts
People
- Employees12
- Advisory staff8
- Broker-dealer reps5
- Licensed insurance agents6
- Planning clients11 to 25
Advisors
8 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- Legal name: Superior Planning, LLC SEC-registered investment advisor. CRD 130711, SEC file 801-131301.
- Registered with the SEC as an investment advisor (status date on record: October 17, 2024).
Is Superior Planning Wealth Management & Family Office a fiduciary?
Short answer: Superior Planning Wealth Management & Family Office is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 5 staff are broker-dealer representatives and the firm is itself a registered representative of a broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
6 staff are licensed insurance agents and the firm is itself an insurance broker or agent.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.