SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Serenity Investment Advisors
Chicago, IL
Serenity Investment Advisors LLC, CRD 307924
Firm filing updated May 22, 2026 ·
- $513.6MAssets
- 434Clients
- 5Advisory staff
- 1,109Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Fixed feesYes
- Hourly chargesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals364
- High net worth individuals66
- Corporations or other businesses3
- Pension and profit sharing plans1
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 364 | $110.2 million |
| High net worth individuals | 66 | $144.9 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $258.3 million |
| Corporations or other businesses not listed above | 3 | $240,112 |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
See all 5 services
- Pension consulting services
- Selection of other advisors (including private fund managers)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisors (including private fund managers)
Assets and accounts
- Regulatory assets$513.6 million
- Accounts1,109
- Discretionary$255.3 million · 1,108 accounts
- Non-discretionary$258.3 million · 1 accounts
People
- Employees7
- Advisory staff5
- Broker-dealer reps0
- Licensed insurance agents2
- Planning clients251 to 500
Advisors
5 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- Legal name: Serenity Investment Advisors LLC SEC-registered investment advisor. CRD 307924, SEC file 801-123727.
- Registered with the SEC as an investment advisor (status date on record: April 21, 2022).
Is Serenity Investment Advisors a fiduciary?
Short answer: Serenity Investment Advisors is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
2 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.