SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Prospera Financial Services, Inc.
Dallas, TX
CRD 10740
Firm filing updated September 30, 2025 ·
- $12.4BAssets
- 19,103Clients
- 207Advisory staff
- 29,500Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- CommissionsYes
- Performance-based feesYes
- OtherYes
- Subscription fees (for a newsletter or periodical)No
Who the firm serves
- Individuals12,511
- High net worth individuals6,195
- Pension and profit sharing plans228
- Corporations or other businesses103
- Charities61
- and 1 more2
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 12,511 | $5.0 billion |
| High net worth individuals | 6,195 | $5.7 billion |
| Pooled investment vehicles (other than investment companies and business development companies) | 2 | $30.8 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 228 | $1.1 billion |
| Charitable organizations | 61 | $60.5 million |
| Corporations or other businesses not listed above | 103 | $249.0 million |
| Other: "TRUST COMPANY" | 3 | $282.5 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
See all 6 services
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisors (including private fund managers)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisors (including private fund managers)
Assets and accounts
- Regulatory assets$12.4 billion
- Accounts29,500
- Discretionary$8.4 billion · 20,134 accounts
- Non-discretionary$4.1 billion · 9,366 accounts
People
- Employees333
- Advisory staff207
- Broker-dealer reps220
- Licensed insurance agents197
- Planning clients11 to 25
Advisors
154 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 10740, SEC file 801-65845.
- Registered with the SEC as an investment advisor (status date on record: February 1, 2006).
Is Prospera Financial Services, Inc. a fiduciary?
Short answer: Prospera Financial Services, Inc. is registered with the SEC as an investment advisor. Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 220 staff are broker-dealer representatives, the firm is itself a broker-dealer and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
197 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.