SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Probity Advisors, Inc.
Dallas, TX
CRD 121849
Firm filing updated March 27, 2026 ·
- $859.4MAssets
- 567Clients
- 7Advisory staff
- 1,144Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals391
- High net worth individuals152
- Pension and profit sharing plans14
- Charities5
- Corporations or other businesses5
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 391 | $130.7 million |
| High net worth individuals | 152 | $531.8 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 14 | $91.4 million |
| Charitable organizations | 5 | $12.9 million |
| Corporations or other businesses not listed above | 5 | $92.7 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
See all 5 services
- Publication of periodicals or newsletters
- Educational seminars/workshops
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters
- Educational seminars/workshops
Assets and accounts
- Regulatory assets$859.4 million
- Accounts1,144
- Discretionary$857.8 million · 1,142 accounts
- Non-discretionary$1.7 million · 2 accounts
People
- Employees9
- Advisory staff7
- Broker-dealer reps1
- Licensed insurance agents3
- Planning clients1 to 10
Advisors
1 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 121849, SEC file 801-61430.
- Registered with the SEC as an investment advisor (status date on record: October 3, 2002).
Is Probity Advisors, Inc. a fiduciary?
Short answer: Probity Advisors, Inc. is registered with the SEC as an investment advisor. Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 1 staff member is a broker-dealer representative. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
3 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.