SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Principia Wealth Advisory, LLC
Dallas, TX
CRD 152678
Firm filing updated March 31, 2026 ·
- $225MAssets
- 4Advisory staff
- 737Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- High net worth individuals81
- Individuals71
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 71 | $26.0 million |
| High net worth individuals | 81 | $174.0 million |
| Charitable organizations | Fewer than 5 clients | $22.0 million |
| Insurance companies | Fewer than 5 clients | $3.0 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
See all 4 services
- Pension consulting services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
Assets and accounts
- Regulatory assets$225.0 million
- Accounts737
- DiscretionaryAll accounts
People
- Employees5
- Advisory staff4
- Broker-dealer reps0
- Licensed insurance agents0
- Planning clients51 to 100
Advisors
2 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 152678, SEC file 801-127042.
- Registered with the SEC as an investment advisor (status date on record: December 15, 2022).
Is Principia Wealth Advisory, LLC a fiduciary?
Short answer: Principia Wealth Advisory, LLC is registered with the SEC as an investment advisor.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
The firm does not report commissions, a broker-dealer role, a related broker-dealer, or staff who are broker-dealer representatives.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.