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SEC-registered firm

Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.

Northrock Partners, LLC

Minneapolis, MN

CRD 167908

Firm filing updated September 18, 2026 ·

  • $12.2BAssets
  • 4,811Clients
  • 91Advisory staff
  • 24,014Accounts

Fees and minimums

All fee types on the form
  • Percentage of assets under managementYes
  • Fixed feesYes
  • Performance-based feesYes
  • Hourly chargesNo
  • Subscription fees (for a newsletter or periodical)No
  • CommissionsNo
  • OtherNo

Who the firm serves

See the client table
Clients by type
Client typeApproximate number of clientsAssets
Individuals (other than high net worth)2,523$1.1 billion
High net worth individuals2,255$10.9 billion
Pooled investment vehicles (other than investment companies and business development companies)1$74,913
Charitable organizations12$67.0 million
Corporations or other businesses not listed above20$76.0 million
What the client labels mean

Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.

Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
See all 7 services
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops
  • Other: "GENERAL CONSULTING SERVICES"
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops
  • Other: "GENERAL CONSULTING SERVICES"

Assets and accounts

  • Regulatory assets$12.2 billion
  • Accounts24,014
  • Discretionary$11.5 billion · 22,997 accounts
  • Non-discretionary$660.2 million · 1,017 accounts

People

  • Employees233
  • Advisory staff91
  • Broker-dealer reps0
  • Licensed insurance agents46
  • Planning clients251 to 500
Registration details
  • SEC-registered investment advisor. CRD 167908, SEC file 801-78194.
  • Registered with the SEC as an investment advisor (status date on record: June 13, 2013).

Is Northrock Partners, LLC a fiduciary?

Short answer: Northrock Partners, LLC is registered with the SEC as an investment advisor.

More detail

Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.

The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'

46 staff are licensed insurance agents, the firm is itself an insurance broker or agent and the firm has a related insurance company or agency.

The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.

About this data

Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.

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