SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Northland Asset Management
Minneapolis, MN
Northland Securities, Inc., CRD 40258
Firm filing updated September 22, 2026 ·
- $405.5MAssets
- 22Advisory staff
- 1,192Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- OtherYes
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
Who the firm serves
- High net worth individuals484
- Individuals391
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 391 | $79.2 million |
| High net worth individuals | 484 | $319.3 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 clients | $3.2 million |
| Charitable organizations | Fewer than 5 clients | $3.7 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
See all 4 services
- Other: "RESEARCH SERVICES"
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
- Other: "RESEARCH SERVICES"
Assets and accounts
- Regulatory assets$405.5 million
- Accounts1,192
- Discretionary$387.3 million · 1,180 accounts
- Non-discretionary$18.2 million · 12 accounts
People
- Employees22
- Advisory staff22
- Broker-dealer reps22
- Licensed insurance agents18
- Planning clients1 to 10
Advisors
15 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- Legal name: Northland Securities, Inc. SEC-registered investment advisor. CRD 40258, SEC file 801-96329.
- Registered with the SEC as an investment advisor (status date on record: May 26, 2015).
Is Northland Asset Management a fiduciary?
Short answer: Northland Asset Management is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 22 staff are broker-dealer representatives, the firm is itself a broker-dealer and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
18 staff are licensed insurance agents, the firm is itself an insurance broker or agent and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.