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SEC-registered firm

Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.

IMA Advisory Services, Inc.

Denver, CO

CRD 112091

Firm filing updated May 19, 2026 ·

  • $3.9BAssets
  • 579Clients
  • 40Advisory staff
  • 1,191Accounts

Fees and minimums

  • Hourly feesAsk the firm for the rate
All fee types on the form
  • Percentage of assets under managementYes
  • Hourly chargesYes
  • Fixed feesYes
  • Subscription fees (for a newsletter or periodical)No
  • CommissionsNo
  • Performance-based feesNo
  • OtherNo

Who the firm serves

See the client table
Clients by type
Client typeApproximate number of clientsAssets
Individuals (other than high net worth)249$101.0 million
High net worth individuals181$772.4 million
Pension and profit sharing plans (but not the plan participants or government pension plans)81$1.3 billion
Charitable organizations63$1.8 billion
Corporations or other businesses not listed above5$8.4 million
What the client labels mean

Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.

Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
See all 7 services
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Assets and accounts

  • Regulatory assets$3.9 billion
  • Accounts1,191
  • Discretionary$3.3 billion · 1,166 accounts
  • Non-discretionary$557.2 million · 25 accounts

People

  • Employees50
  • Advisory staff40
  • Broker-dealer reps0
  • Licensed insurance agents13
  • Planning clients101 to 250
Registration details
  • SEC-registered investment advisor. CRD 112091, SEC file 801-79108.
  • Registered with the SEC as an investment advisor (status date on record: February 5, 2014).

Is IMA Advisory Services, Inc. a fiduciary?

Short answer: IMA Advisory Services, Inc. is registered with the SEC as an investment advisor. Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.

More detail

The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'

13 staff are licensed insurance agents, the firm is itself an insurance broker or agent and the firm has a related insurance company or agency.

The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.

About this data

Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.

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