SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Fluent Financial, LLC
Dallas, TX
CRD 170041
Firm filing updated April 29, 2026 ·
- $329.7MAssets
- 260Clients
- 6Advisory staff
- 1,030Accounts
Fees and minimums
- Hourly feesAsk the firm for the rate
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesYes
- Fixed feesYes
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals164
- High net worth individuals87
- Pension and profit sharing plans9
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 164 | $211.6 million |
| High net worth individuals | 87 | $112.2 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 9 | $5.9 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
See all 5 services
- Selection of other advisors (including private fund managers)
- Educational seminars/workshops
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisors (including private fund managers)
- Educational seminars/workshops
Assets and accounts
- Regulatory assets$329.7 million
- Accounts1,030
- DiscretionaryAll accounts
People
- Employees9
- Advisory staff6
- Broker-dealer reps0
- Licensed insurance agents1
- Planning clients1 to 10
Registration details
- SEC-registered investment advisor. CRD 170041, SEC file 801-78976.
- Registered with the SEC as an investment advisor (status date on record: January 6, 2014).
Is Fluent Financial, LLC a fiduciary?
Short answer: Fluent Financial, LLC is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
1 staff member is a licensed insurance agent.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.