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SEC-registered firm

Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.

Edelman Financial Engines

Santa Clara, CA

Financial Engines Advisors L.L.C., CRD 104510

Firm filing updated July 24, 2026 ·

  • $326.3BAssets
  • 1,244,406Clients
  • 553Advisory staff
  • 1,517,156Accounts

Fees and minimums

  • Hourly feesAsk the firm for the rate
All fee types on the form
  • Percentage of assets under managementYes
  • Hourly chargesYes
  • Fixed feesYes
  • Subscription fees (for a newsletter or periodical)Yes
  • OtherYes
  • CommissionsNo
  • Performance-based feesNo

Who the firm serves

See the client table
Clients by type
Client typeApproximate number of clientsAssets
Individuals (other than high net worth)431,514$92.6 billion
High net worth individuals45,656$86.5 billion
Pension and profit sharing plans (but not the plan participants or government pension plans)227$936.2 million
Charitable organizations44$113.6 million
Other investment advisors766,796$145.8 billion
Corporations or other businesses not listed above169$299.5 million
What the client labels mean

Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.

Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
See all 7 services
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Assets and accounts

  • Regulatory assets$326.3 billion
  • Accounts1,517,156
  • DiscretionaryAll accounts

People

  • Employees1,679
  • Advisory staff553
  • Broker-dealer reps0
  • Licensed insurance agents405
  • Planning clients101,000
Registration details
  • Legal name: Financial Engines Advisors L.L.C. SEC-registered investment advisor. CRD 104510, SEC file 801-55196.
  • Registered with the SEC as an investment advisor (status date on record: January 14, 1998).

Is Edelman Financial Engines a fiduciary?

Short answer: Edelman Financial Engines is registered with the SEC as an investment advisor.

More detail

Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.

The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'

405 staff are licensed insurance agents and the firm has a related insurance company or agency.

The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.

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About this data

Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.

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