SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Betterment
New York, NY
Betterment LLC, CRD 149117
Firm filing updated July 31, 2026 ·
- $69.5BAssets
- 1,022,488Clients
- 34Advisory staff
- 1,344,483Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesNo
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals992,194
- High net worth individuals24,685
- Pension and profit sharing plans4,792
- Corporations or other businesses806
- Charities11
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 992,194 | $46.6 billion |
| High net worth individuals | 24,685 | $17.1 billion |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 4,792 | $5.4 billion |
| Charitable organizations | 11 | $1.3 million |
| Corporations or other businesses not listed above | 806 | $347.6 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
See all 4 services
- Educational seminars/workshops
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops
Assets and accounts
- Regulatory assets$69.5 billion
- Accounts1,344,483
- Discretionary$69.4 billion · 1,334,211 accounts
- Non-discretionary$123.2 million · 10,272 accounts
People
- Employees794
- Advisory staff34
- Broker-dealer reps34
- Licensed insurance agents0
- Planning clients2,000
Advisors
13 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- Legal name: Betterment LLC SEC-registered investment advisor. CRD 149117, SEC file 801-70171.
- Registered with the SEC as an investment advisor (status date on record: May 21, 2009).
Is Betterment a fiduciary?
Short answer: Betterment is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 34 staff are broker-dealer representatives and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.