SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Banorte Asset Management, Inc.
Houston, TX
CRD 290555
Firm filing updated May 19, 2026 ·
- $661.2MAssets
- 17Advisory staff
- 869Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesNo
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals747
- High net worth individuals93
- Corporations or other businesses28
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 747 | $184.7 million |
| High net worth individuals | 93 | $382.5 million |
| Charitable organizations | Fewer than 5 clients | $1.2 million |
| Corporations or other businesses not listed above | 28 | $92.8 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
Assets and accounts
- Regulatory assets$661.2 million
- Accounts869
- Discretionary$516.8 million · 838 accounts
- Non-discretionary$144.4 million · 31 accounts
People
- Employees40
- Advisory staff17
- Broker-dealer reps21
- Licensed insurance agents14
Advisors
8 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 290555, SEC file 801-114865.
- Registered with the SEC as an investment advisor (status date on record: March 25, 2019).
Is Banorte Asset Management, Inc. a fiduciary?
Short answer: Banorte Asset Management, Inc. is registered with the SEC as an investment advisor. Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 21 staff are broker-dealer representatives and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
14 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.