SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Bankers Life Advisory Services, Inc.
Chicago, IL
CRD 281285
Firm filing updated March 31, 2026 ·
- $2.5BAssets
- 14,314Clients
- 433Advisory staff
- 18,608Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- OtherYes
- Hourly chargesNo
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
Who the firm serves
- Individuals14,270
- Pension and profit sharing plans39
- High net worth individuals5
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 14,270 | $2.4 billion |
| High net worth individuals | 5 | $99.3 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 39 | $25.4 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
See all 4 services
- Educational seminars/workshops
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisors (including private fund managers)
- Educational seminars/workshops
Assets and accounts
- Regulatory assets$2.5 billion
- Accounts18,608
- Discretionary$2.5 billion · 18,569 accounts
- Non-discretionary$25.4 million · 39 accounts
People
- Employees433
- Advisory staff433
- Broker-dealer reps411
- Licensed insurance agents433
- Planning clients0
Advisors
304 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 281285, SEC file 801-106953.
- Registered with the SEC as an investment advisor (status date on record: November 18, 2015).
Is Bankers Life Advisory Services, Inc. a fiduciary?
Short answer: Bankers Life Advisory Services, Inc. is registered with the SEC as an investment advisor. Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 411 staff are broker-dealer representatives and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
433 staff are licensed insurance agents and the firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.