SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Aurora Investment Counsel
Atlanta, GA
CRD 107460
Firm filing updated March 30, 2026 ·
- $252.7MAssets
- 65Clients
- 2Advisory staff
- 65Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesNo
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- High net worth individuals53
- Other investment advisors11
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| High net worth individuals | 53 | $133.2 million |
| Other investment advisors | 11 | $115.4 million |
| Other: "NON DISCRETIONARY" | 1 | $4.2 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Assets and accounts
- Regulatory assets$252.7 million
- Accounts65
- Discretionary$248.5 million · 64 accounts
- Non-discretionary$4.2 million · 1 accounts
People
- Employees3
- Advisory staff2
- Broker-dealer reps0
- Licensed insurance agents0
- Planning clients26 to 50
Advisors
1 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 107460, SEC file 801-60000.
- Registered with the SEC as an investment advisor (status date on record: January 4, 2001).
Is Aurora Investment Counsel a fiduciary?
Short answer: Aurora Investment Counsel is registered with the SEC as an investment advisor.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
The firm does not report commissions, a broker-dealer role, a related broker-dealer, or staff who are broker-dealer representatives.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.