SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Amplify Financial, LLC
Scottsdale, AZ
CRD 325721
Firm filing updated September 23, 2026 ·
- $230.7MAssets
- 2Advisory staff
- 1,494Accounts
Fees and minimums
All fee types on the form
- OtherYes
- Percentage of assets under managementNo
- Hourly chargesNo
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
Who the firm serves
- Individuals1,017
- High net worth individuals584
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 1,017 | $77.4 million |
| High net worth individuals | 584 | $149.0 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 clients | $899,747 |
| Charitable organizations | Fewer than 5 clients | $669,693 |
| Corporations or other businesses not listed above | Fewer than 5 clients | $2.8 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Assets and accounts
- Regulatory assets$230.7 million
- Accounts1,494
- DiscretionaryAll accounts
People
- Employees7
- Advisory staff2
- Broker-dealer reps1
- Licensed insurance agents0
- Planning clients0
Advisors
1 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 325721, SEC file 801-128942.
- Registered with the SEC as an investment advisor (status date on record: October 20, 2023).
Is Amplify Financial, LLC a fiduciary?
Short answer: Amplify Financial, LLC is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 1 staff member is a broker-dealer representative and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
The firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.