SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Ally Invest Advisors
Charlotte, NC
Ally Invest Advisors Inc, CRD 170301
Firm filing updated April 1, 2026 ·
- $1.7BAssets
- 83,199Clients
- 8Advisory staff
- 79,536Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Hourly chargesNo
- Fixed feesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals83,137
- High net worth individuals62
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 83,137 | $1.6 billion |
| High net worth individuals | 62 | $85.1 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Financial planning services
- Portfolio management for individuals and/or small businesses
Assets and accounts
- Regulatory assets$1.7 billion
- Accounts79,536
- DiscretionaryAll accounts
People
- Employees8
- Advisory staff8
- Broker-dealer reps7
- Licensed insurance agents0
- Planning clients1,500
Advisors
59 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- Legal name: Ally Invest Advisors Inc SEC-registered investment advisor. CRD 170301, SEC file 801-79305.
- Registered with the SEC as an investment advisor (status date on record: March 27, 2014).
Is Ally Invest Advisors a fiduciary?
Short answer: Ally Invest Advisors is registered with the SEC as an investment advisor.
More detail
Some of its people may also act in other roles, such as for a broker-dealer or as insurance agents, where different rules apply. Details below.
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
Some of the firm's people may also act for a broker-dealer: 7 staff are broker-dealer representatives and the firm has a related broker-dealer. When someone acts for a broker-dealer, a different SEC standard, Regulation Best Interest, applies to their recommendations. Ask which role they are acting in.
The firm has a related insurance company or agency.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.