SEC-registered firm
Registration does not mean the SEC approves or recommends the firm, and it does not imply a certain level of skill or training.
Affinity Investment Advisors, LLC
Newport Beach, CA
CRD 108278
Firm filing updated March 27, 2026 ·
- $1.2BAssets
- 4Advisory staff
- 69Accounts
Fees and minimums
All fee types on the form
- Percentage of assets under managementYes
- Fixed feesYes
- Hourly chargesNo
- Subscription fees (for a newsletter or periodical)No
- CommissionsNo
- Performance-based feesNo
- OtherNo
Who the firm serves
- Individuals42
- High net worth individuals9
- Pension and profit sharing plans6
- Charities5
- Corporations or other businesses4
- and 1 more1
See the client table
| Client type | Approximate number of clients | Assets |
|---|---|---|
| Individuals (other than high net worth) | 42 | $18.0 million |
| High net worth individuals | 9 | $19.4 million |
| Investment companies | 1 | $51.2 million |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $35.3 million |
| Charitable organizations | 5 | $23.3 million |
| State or municipal government entities (including government pension plans) | Fewer than 5 clients | $31.7 million |
| Other investment advisors | Fewer than 5 clients | $978.7 million |
| Corporations or other businesses not listed above | 4 | $1.6 million |
What the client labels mean
Here, "individuals" includes trusts, estates, and IRAs of individuals. A "high net worth individual" is a qualified client or qualified purchaser.
Services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies
- Portfolio management for businesses (other than small businesses) or institutional clients
See all 5 services
- Selection of other advisors (including private fund managers)
- Other: "MODEL PORTFOLIO RECOMMENDATIONS"
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisors (including private fund managers)
- Other: "MODEL PORTFOLIO RECOMMENDATIONS"
Assets and accounts
- Regulatory assets$1.2 billion
- Accounts69
- Discretionary$1.2 billion · 68 accounts
- Non-discretionary$3.0 million · 1 accounts
People
- Employees6
- Advisory staff4
- Broker-dealer reps0
- Licensed insurance agents0
- Planning clients0
Advisors
1 advisors with a profile on Advisable
Listed A to Z by last name. Not a ranking.
Registration details
- SEC-registered investment advisor. CRD 108278, SEC file 801-42015.
- Registered with the SEC as an investment advisor (status date on record: July 28, 1992).
Is Affinity Investment Advisors, LLC a fiduciary?
Short answer: Affinity Investment Advisors, LLC is registered with the SEC as an investment advisor.
More detail
The SEC put it this way in 2019: 'Under federal law, an investment adviser is a fiduciary.'
The firm does not report commissions, a broker-dealer role, a related broker-dealer, or staff who are broker-dealer representatives.
The firm's Form CRS explains its services, fees and conflicts in plain language: Form CRS.
About this data
Informational only. Advisable Finance is not an investment advisor, does not give investment advice, and does not endorse any advisor.